A simple way to brew coffee to perfection.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/e3bb23eb-d7b6-41fa-8a28-840a7b3f6305_rw_1920.png?h=b6b32c563aadd1929b5e8076fb1f8eb3)
Caldera is the center of a volcano, it is formed after its first eruption. it also represents the most basic form of coffee brewing in which a large container holds a mixture of water and coffee grounds. After it boils, let it rest for a few minutes then serve directly into the cup with a ladle.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/dc34d423-063c-4e0c-bf8c-e164b2060beb_rw_1200.jpg?h=f9fca6ccd23b9a5fef5c9a9d9794c227)
Caldera
The challenge was to design a product for one of 3 different brands. I chose the Melitta brand. I am familiar with the coffee bean harvesting and process. Brewing coffee is part of every day life for the workers involved in the coffee industry. When I was a kid, I often visited the coffee plantations by riding on the big trucks that transport the coffee beans to the processing plants. It is a complex process and many people are involved. This project took me back to the very core of the coffee trade era
About
Melitta is a private owned company based in Germany that was founded in 1908 with more than 1.5 billion dollars in revenue. Melitta focuses on being a leader in the coffee industry also have a passion for bringing the European cafe experience to American customers, regardless of their choice of brewing method.
Their Message
They have a regard for sustainability as both an expression value and as an opportunity to explore new market potential.
"We are a family company with family values.”
Research Materials, Features, and Colors:
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/56673a0d-5b6c-4a48-a828-3985f11cee0f_rw_1200.jpg?h=8cd582019b32c8d656e159e61310d952)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/b4b6e0bf-a5df-4c22-93cc-0ae698975239_rw_1920.jpg?h=49f7097011d62f52c5c0eceff114a5f5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/1711c51f-5f02-4a35-90e0-462d43cf4499_rw_1920.jpg?h=2588473207a043f745c1c89d4d5b070e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/e2722092-dc90-44f4-8845-093780cee538_rw_1920.jpg?h=ae1fa361471eef65da22460d48cbab89)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/211b6ce4-9ae2-457e-90a3-57bdc7663281_rw_1920.jpg?h=e87ad6725b6527ab49635e964229881d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/1088d87d-51dd-464d-b438-aa153ec2b568_rw_1920.jpg?h=262841b15ce65949e842983efccd20b4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/c1789ad1-3385-4059-81c8-5d933cc5aa24_rw_1920.jpg?h=61e7b09a2dc37977e6c21c62048fce4a)
![Steampunk Fashion](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/5c7ecb3f-dc69-4ee5-933e-00ec86d50045_rw_1200.jpg?h=e01d8211db49c91415f6b032191b1ec5)
Steampunk Fashion
![Steampunk Copper Goggles and Hat](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/6fb6f6c1-cc2f-405e-9580-30561309b718_rw_1920.jpg?h=6407cd267151d6dcdeaa8d9610d62532)
Steampunk Copper Goggles and Hat
Basic Brewing Methods
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/ff125a17-84d9-4f7a-b316-da3f6c4db0d1_rw_1920.jpeg?h=30a7a5b3372d1514a9fdf221e30d5e97)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/370e51cd-aece-4b5c-b316-1c77a27830b0_rw_600.jpg?h=3922eb9e2edb006e5c84098d72ad423a)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/db96fb73-5b08-479b-8153-0523bee2be7c_rw_1920.jpg?h=83cf3aeb48da85e33e2b02493b5a05ae)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/e8860bc3-d27d-4059-a04c-512387bf40af_rw_1200.jpg?h=19e4616a7aa3cf30b901c70b8a2abefd)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/9b5af4d3-ac9c-4b6b-b0fa-8bb85ed03396_rw_1920.jpg?h=2272368665ab7567378f0af3f5f0c2a9)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/6ef896e8-6c18-477a-9a7d-7d30d0b4338f_rw_1200.jpeg?h=1909631c453ac3d120c48324b5aa9996)
Four keywords for this design:
Optimal
Purity
Perfection
Essential
Target Audience
Coffee Aficionado
High-end consumers
Age range from 30-80
High income bracket
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/bf101826-9165-4f51-8c0f-99fed34cdfc2_rw_1920.jpg?h=514733100a528cb58c87cc56e6e00d81)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/3cf6fa76-1ea5-4b35-9d83-be20c64957db_rw_1200.jpg?h=8fed3a2d5c8b8f346738105c2f7b22c2)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/8022f762-8dfd-498d-a8b8-d6074967f26c_rw_1920.jpg?h=f546e567ffdedfe8d97d410748d6a495)
Sketches
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/9607dd6b-286f-43d5-a974-708f94b64f54_rw_1920.png?h=5dcc020cfde0da91f6453205fa115cf6)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/18380773-eb7a-4e9e-8e86-047bcda19c4f_rw_1920.png?h=3aeb85002551f5320805c69e08e2fcf6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/27b927ff-24ee-426c-8d52-889e6ca17bb4_rw_1920.png?h=e9b3fb4fe16c69c4e90968d3013ca00b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/9e282a8b-8429-4676-a35b-1c585468e197_rw_1200.png?h=223bc818046bbf1201fd5b37ed897578)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/a9d168a4-7647-435d-9cfd-fba6fddc1c0c_rw_1200.png?h=d6a8d9c7d83b354ac392e8c3910774bc)
Modeling & Details
The first model had a coffee grinder on top. I found it too heavy and not large enough to fit the filter assembly.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/8bab419a-c96c-4163-9ba8-61ee471c00a2_rw_1920.png?h=1c43ab514d2edacd44dd7d52b77922ea)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/050dd74d-ec09-4bc9-9c31-b05b0ffa86f3_rw_1920.png?h=99a7a6eb6a78cd4d87dd88ad45cd87f5)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/7dd57cd5-efa2-4a9f-858b-8ee5f62303d5_rw_1920.png?h=3492e4b262c42206001fe95d36f57cee)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/422f82c6-dc92-4d22-b77c-ca1a7d954657_rw_1920.png?h=154a53c527ef6ce53ab218bb903408a4)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/616a63e5-d4ce-4ee9-8539-1cc35f6802e7_rw_1920.png?h=33910ed831a4a27b748fc850dc643276)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/da9430dd-f3f3-46e5-a0ca-f2613a9f19d9_rw_1920.png?h=54286ede7579f172658619ce431e24e4)
Function
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/e45b659f-8e37-417c-8c34-a213a420cd8a_rw_3840.jpg?h=a5f9f96f35be9eb3babffc9602d8bc5d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/78b4f19f-f617-4997-9692-871c2954704a_rw_3840.jpg?h=70a9d13fd7285a98191da8b72c57e65a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/069b3284-ce41-413a-ba51-1fd1140f7e11_rw_1920.png?h=0d54deec19546f14f573fd9238a673b2)
Finished Model
Caldera’s design is oriented towards a small niche of upper middle class consumers who admire steam-punk or craftsmanship. A trend that is expected to grow slowly but steady. This is not an item excepted to reach commercial scale manufacturing, but could be used to develop a family of products to launch a marketing campaign aimed to attract a different kind of crowd.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/6b9c5785-6b5f-4a23-a07e-703c34e73cf9_rw_1200.jpg?h=0f2f02bc308ba80e6a6360031dd3283d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cc644c4e-9f72-4b4f-bc61-ff1358ace5bc/e840fade-c409-43f6-bb52-60e106a4e0d3_rw_1920.jpg?h=228d11647f519c1ecc67f682e34734cd)